Retail manager (general)


Also known as:

  • Retail Store Manager
  • Shop Manager

What they do

Retail managers oversee the running of shops, supermarkets and other retail outlets located all over WA. They manage the work of other staff, train new staff, organise and manage stock, displays and pricing, and may also undertake sales duties such as processing transactions and wrapping purchases. As the first port of call for any administrative matter they work with a variety of people, including staff, customers, suppliers and sales representatives, couriers and people from other businesses, as well as financial managers, advertisers and tradespeople.

Specialisations include: Fast Food Manager, Newsagent, Retail Bakery Manager

Working conditions

Retail managers work in a variety of retail outlets such as large franchise businesses that include supermarkets and department stores, through to boutiques and smaller single-outlet stores. They usually work indoors, although some may work in warehouses or outside, depending on where their stock is stored. They may work either full-time or part-time, and may work evenings or weekends. They are often required to work longer hours than the sales staff in their store.

Tools and technologies

Retail managers use cash registers, computers, calculators and EFTPOS machines. They may need to be familiar with word processing or data management programmes. Depending on the type of retail outlet they work in they may also use equipment that measures stock.
They need to be highly familiar with the goods they sell and any related or accompanying products that enable their use.

How do I become one?

Education and training

It is possible to work as a retail manager without any formal qualifications and get training on the job. However, entry into this occupation may be improved by obtaining a qualification in retail or retail management.

You can undertake a traineeship in retail (level 3) or retail management. The retail (level 3) traineeship usually takes 12 months to complete, and is available as a school-based apprenticeship. The retail management traineeship usually takes 12 months to complete.

The Certificate III in Retail is offered at TAFE colleges and other registered training organisations throughout Western Australia. The Certificate IV in Retail Management is available at registered training organisations throughout Western Australia. Browse courses through Jobs and Skills WA and My Skills to find a registered provider near you.

Most employers will also require those working in retail management roles to have experience using leadership skills in a related industry or occupation.

Apprenticeships and traineeships

As an apprentice or trainee, you enter into a formal training contract with an employer, enabling you to complete training towards a nationally recognised qualification. You spend  time working and learning practical skills on the job and you spend some time undertaking structured training with a registered training provider.

You can do an apprenticeship or traineeship if you are a school-leaver, re-entering the workforce or as an adult or mature-aged person wishing to change careers. You can even begin your apprenticeship or traineeship while you're still at school.

If you are still at school you can access an apprenticeship through your school. Talk to your school's VET Co-ordinator to start your training now through VET in Schools. If you are no longer at school you can apply for an apprenticeship or traineeship and get paid while you learn and work.

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