Marketing specialist


Also known as:

  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Officer

What they do

Marketing specialists promote their clients’ products and services. They respond to marketing opportunities by developing, coordinating and implementing plans for promoting and pricing their clients’ goods and services. Their work includes researching the market, drafting marketing audit reports, analysing consumer behaviors for specific markets, building client relationships, and forecasting the needs of the market and the client.

Specialisations include: Brand Manager, Category Manager, Product Manager, Sales Promotion Officer

Working conditions

Marketing specialists generally work in an office environment, however they may be expected to visit clients and potential customers. These workers may need to work evenings and on weekends to meet deadlines, and need to work with other specialists involved in the development and production of products and services.

Tools and technologies

The tools a marketing specialist may use include computers and software suitable for writing reports and planning documents, email, contact management systems to keep track of clients' contact details.

How do I become one?

Education and training

To become a marketing specialist you usually need to complete a degree in commerce or business, with a major in marketing.

Most universities in Western Australia offer relevant courses. Contact the universities you are interested in for more information.

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