What they do
Market research analysts collect, process and analyse data to assist in the marketing of products and services. They conduct research on a topic, product or service using design surveys, questionnaires and other methods for obtaining data, and organising the dissemination and collection of these documents. They also supervise the staff who collect these documents. They may also conduct one-on-one interviews or focus groups, and undertake administrative tasks.
Market research analysts usually work in an office environment. They are often required to travel locally, interstate or overseas in order to meet with clients to conduct research, or to attend training or conferences. They usually work where there are large populations, such as cities so that they can gather as much data as possible, but may also be required to conduct research in regional areas from time to time. They may also conduct online market research, which may collect data from a wider cross-section of people. Market research analysts need to be familiar with both qualitative and quantitative research methods.
Tools and technologies
Marketing research analysts use computers, and in particular specialist data analysis programs. They also use presentation software to create and deliver market research presentations to focus groups. They may also use whiteboards or other audio visual presentation media. They may also use audio or video equipment to record their one-on-one interviews or focus group sessions for further analysis.
How do I become one?
Education and training
To become a market research analyst you usually need to study a degree in marketing.
All universities in Western Australia offer relevant courses. Contact the universities you are interested in for more information.