What they do
Sales and marketing managers are responsible for raising brand awareness and maximising sales through promoting the products or services of a business or organisation. They oversee the development of marketing strategies to build and maintain the image and reputation of a brand.
Their managerial role puts them in charge of coordinating the overall sales activities of a team. This involves training new members, developing marketing strategies, organising budgets, evaluating sales data, resolving disputes and motivating staff to meet sales targets.
Specialisations include: Business Development Manager, Market Research Manager
Sales and marketing managers usually work in an office developing business and marketing strategies to promote their organisation. Sales and marketing managers may spend time out of the office networking with contacts to increase sales and to ensure their company is promoted effectively. As part of their managerial role, they will also move around the workspace coaching their team.
Tools and technologies
Sales and marketing managers usually require a high level of computer literacy and may also need to have experience with social media. They may use specialist software for analysing data to help them create new sales and marketing approaches. Sales and marketing managers may also be required to build sales through telephone calls.
How do I become one?
Education and training
To become a sales and marketing manager you usually need to complete a degree in business or commerce majoring in marketing.
Most universities in Western Australia offer relevant courses. Contact the universities you are interested in for more information.
Many sales and marketing managers will generally have worked for a number of years in more junior positions before progressing to a manager role. You may also be required to complete further studies in management.