New "Life Experience" campaign responding to feedback from Skills Summits
The State Government has launched a new Life Experience campaign, which aims to encourage Western Australians to develop the skills and confidence they need to successfully participate in the workforce. The targeted campaign to increase participation among people from groups who are under-represented in the WA workforce is part of the State Government's commitment to continue to work with industry to address the State's skilled worker needs, and is part of a series of post-Skills Summit initiatives announced in August 2021 to attract and retain skilled workers in WA.
Aligned with the WA Jobs Plan, the campaign highlights the value of life skills and experience in the workplace; while promoting the training, career and employment support available through WA's Jobs and Skills Centres. It targets participation in vocational education and training (VET) and the WA workforce by women, mature age workers and retirees re-entering the workforce, youth at risk, Aboriginal and Torres Strait Islander people, people from culturally diverse backgrounds and people with lived experience of disability; and aims to open up training opportunities and create more jobs for all Western Australians.
The campaign is supported by information on our website to highlight the support and training options available for these groups.
The campaign's series of multi-media advertisements emphasise there has never been a better time to get into a job, make a career change, upskill or re-enter the WA workforce. Training in WA is more affordable and accessible than ever, and plenty of support is available to help people of all ages and backgrounds access and attend training and find the right job for them. Available support includes a range of specialist programs and services; free and low-cost training opportunities; pre-employment pathways; and free career support through the statewide network of Jobs and Skills Centres. There are also free and subsidised courses in foundation skills, and support to get people with a disability skilled for success in their studies and the workplace.
All Western Australians are encouraged to contact their nearest Jobs and Skills Centre; which is a one-stop shop for free, friendly and professional career, training and employment advice. Jobs and Skills Centre services are also accessible to all members of the community by offering specialist services for Aboriginal and Torres Strait Islander people and culturally diverse people, and through outreach locations for regional areas.
"The McGowan Government is committed to supporting people of all ages and backgrounds to develop the confidence and skills they need to be successful in training and the workforce." said Education and Training Minister Sue Ellery, announcing the campaign. "The Life Experience campaign highlights the value of life skills and experience in the workplace for people from groups who are under-represented in the workforce to connect with training and employment. The campaign is also part of our work with WA industry to address their skilled worker needs by getting even more local people into local jobs. Workplace diversity has shown to have extremely positive impacts on workplace productivity and innovation, and through this campaign we're also encouraging employers to consider these benefits."