What they do
Talent agents represent, market and promote models, actors and other entertainers and artists, and network with people in the entertainment industry to find work for their clients. They act as scouts for talent agencies and try to find the right person with the right look, style or talent for the job. They work towards winning work for their clients with the aim of breaking them into larger markets and increasing their profile as a model, actor or performer. They liaise with producers, directors and other people involved in the entertainment industry, book and schedule appointments for their talent, arrange for voice, modelling or other talent-related lessons for their clients, and market their talent agency to obtain more clients.
Talent agents may work independently, or they may work for a talent agency or entertainment representation business. They spend a significant amount of their time in meetings, or networking with their clients or other entertainment industry professionals. They generally work long hours, and may be required to take meetings at night or on weekends, as well as being required to attend screenings, premieres and other special events.
Tools and technologies
Agents need to maintain contact with their clients and entertainment contacts, so they use computers as well as portable communication equipment such as laptops and mobile phones. They often require access to a vehicle so that they can visit their clients, industry contacts, and entertainment or production venues. They may also need to stay informed generally about the technologies that are used in the areas in which their clients work, such as photography, film and video.
How do I become one?
Education and training
It is possible to work as a talent agent without any formal qualifications and get training on the job. However, entry into this occupation may be improved by obtaining a qualification in business, communication or a related area.
Most universities in Western Australia offer relevant courses. Contact the universities you are interested in for more information.
Most agents require extensive contacts in the entertainment industry and in order to establish these contacts they need to have gained a positive reputation within the entertainment industry through significant networking and experience. Many agents begin in entry level roles in entertainment representation firms and work their way up into junior or assistant roles before becoming fully fledged agents.
Required registration and licensing