What they do
Copywriters write the words used in advertising campaigns, known as the 'copy'. Copy can include scripts to be read for TV and radio advertisements, or the text that appears in print and online advertisements, some copywriters may also write shorts song, or jingles, for radio and TV. They work closely with other professionals in the advertising field, including graphic designers, multimedia developers and market research analysts, to develop effective advertising campaigns that meet their client's requirements. Copywriters may think up the names of products, develop slogans and decide which features of a product should be emphasised in promotional material.
Copywriters in Western Australia often work in advertising firms and offices in the Perth metropolitan region, though there may be opportunities for freelance work or to work from home. They may occasionally be required to travel to client's workplaces to examine products and services being advertised. The working hours can be long, and may include evenings and weekends, particularly when working to tight deadlines.
Tools and technologies
In addition to standard office equipment, such as computers and photocopiers, copywriters may also use a range of audio-visual equipment. They may record video and audio samples as part of an advertising pitch, or watch and listen to recordings from competitors or old campaigns as part of their research.
How do I become one?
Education and training
It is possible to work as a copywriter without any formal qualifications and get training on the job. However, entry into this occupation may be improved by obtaining a qualification in advertising, marketing, communications or a related area.
Artistic and creative ability is essential to working as a copywriter and most employers will require you to present a portfolio of work to demonstrate your creative abilities.
The Diploma of Marketing and Communication is offered at TAFE colleges and other registered training organisations throughout Western Australia.
Most universities in Western Australia offer relevant courses.
Required registration and licensing